Canned Dots? Can Do! Lord Mayor unveils innovative policy
Written by CanDo Team   
Tuesday, 04 March 2008
Lord Mayor Campbell Newman today announced that he would offer a rebate on DataDots – a crime-fighting revolution in a can – if he were re-elected with a Council majority on March 15.

DataDots are microscopic labels, which carry unique serial numbers invisible to the naked eye, which can be applied to any item with a spray can or cotton buds.

The solution dries into a hard, microscopically thin invisible coating with the DataDots held securely in place.

They have already received the tick of approval from many quarters, including Neighbourhood Watch groups and Austrade.

“These DataDots are revolutionary,” Cr Newman said.

“Where once people had to engrave their belongings, this technological wonder allows them to identify their belongings without defacing them,” he said.

“They’re so versatile that they can be applied to anything from small jewellery to giant, big-screen televisions and even motor vehicles.”

Cr Newman said when viewed with ultra violet light and a microscope, Police were able to match the serial numbers with their records.

“These packs also come with warning stickers, which can be displayed on windows or the items themselves, which will deter thefts,” he said.

DataDot home kits are available on the market now for anywhere between $60 and $100.

But Cr Newman said a Can Do Council would buy them in bulk and offer them to Brisbane residents for a subsidised rate of $30.

They will be available to Brisbane City Council residents through their local Neighbourhood Watch groups.

“This initiative is about reducing the incidence of theft, but it will also give residents the piece of mind that their stolen belongings can be identified and tracked,” Cr Newman said.

The DataDots commitment has been costed at $3 million over four years, which would provide protection for 100,000 households.

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philip - nice idea but ... 130.102.71.xxx | 2008-03-05 16:47:08
The problem with this idea is that you have to identify the stolen goods as suspect first. If your TV is stolen, for example, and you put the dot in a specific place, where would you go looking for suspect TVs with an ultraviolet lamp and microscope? Where would you look on the TV? You would have to remember where you marked yours, and if the cops were checking suspect TVs, they would have to know where to look on each one. A small amount out, and they could miss it. How can you ensure that the dot will be in a consistent place if it's done in the home? If only a fraction of households have done this, some stolen goods won't be marked, so you end up with something not too dissimilar to the needle in a haystack problem. This could only work if (a) a very high fraction of goods were marked (preferably at time of sale rather than in the home) and (b) there was some compulsion on buyers of used goods to check them.

Sounds dotty to me.
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Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved.

 
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